First impressions of a website are absolutely crucial when it comes to attracting, and more importantly, obtaining potential new customers. A study conducted by Missouri University of Science and Technology found that it only takes potential customers a fraction of a second to formulate an opinion about your website.
It takes approximately 2.6 seconds to even catch the eye the average person and for them to make it to the most impactful part of the website (Dahal, 2011).
The bottom line is that the first impressions make a difference. A bad first impression of a website is directly related to loss of potential revenue.
It’s a simple matter of choice. Chances are for any given search query, there are multiple search results that fit the needs of the user.
TAKE A LOOK AT THESE TWO EXAMPLES BELOW, WHICH ONE ARE YOU MORE LIKELY TO ENGAGE IN?
Nowadays, all website should feature responsive web design. In other words, the display of the website should adjust based on the pixel width of the website upon which it’s being viewed.
If you have a responsive website, aspect ratio becomes less important, because the priority is filling the screen on every device in a way that is legible, compelling and easy to navigate.